Cookie Policy

Last updated: 15th January 2026

About This Policy

This cookie policy explains how PlasmaRoute S.A. uses cookies and similar tracking technologies on our website and how you can control them.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your overall experience.

Why We Use Cookies

We use cookies for several important purposes:

  • To ensure our website functions properly and securely
  • To remember your cookie preferences and settings
  • To analyse website traffic and user behaviour through Google Analytics
  • To deliver relevant advertisements through Google Ads
  • To improve our services and user experience
  • To measure the effectiveness of our marketing campaigns

Types of Cookies We Use

Necessary Cookies

These cookies are essential for our website to function properly. They enable basic functions like page navigation, access to secure areas, and remembering your cookie consent preferences. Our website cannot function properly without these cookies.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information about your visit, including pages viewed, time spent on the site, and traffic sources. This helps us improve our website and services.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences and settings to provide a more personalised experience.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and advertising purposes.

Specific Cookies We Use

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation and remarketing 2 years Marketing

Third-Party Cookies

Our website uses services from trusted third-party providers that may set their own cookies:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to collect information about how visitors use our site. This information is used to compile reports and help us improve our website. The information is collected in an anonymous form.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may set cookies to show you relevant advertisements based on your interests and previous visits to our website. These cookies also help us measure the effectiveness of our advertising campaigns.

Google Fonts

Our website uses Google Fonts to display text in specific typefaces. When you visit our site, Google may collect information about your visit to provide the font service. This helps ensure consistent typography across different devices and browsers.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the cookie settings link in our website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or notify you when cookies are being set. Please note that disabling certain cookies may affect the functionality of our website.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to adjust how Google Analytics and Google Ads behave based on your consent choices. When you deny consent for analytics or marketing cookies, these services operate in a privacy-enhanced mode that respects your preferences while still providing basic functionality.

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "last updated" date at the top of this policy and notify users through our website. We encourage you to review this policy periodically to stay informed about our use of cookies.

Contact Us

If you have questions about our use of cookies or this cookie policy, please contact us:

Cookie Preferences

You can update your cookie preferences at any time by using the cookie consent banner or contacting us directly. Your preferences will be remembered for future visits to our website.